CEO & Founder

Omar Lovert

Blog posts en content

Why you're not getting everything out of Klaviyo - Polaris Growth blog on Klaviyo optimization for ecommerce

Klaviyo Why You're Not Getting Everything Out of Klaviyo (And What It's Actually Costing You)

March 31, 2026

Conversion optimization Je productpagina heeft twee taken. Optimaliseer je voor de verkeerde, dan daalt je conversie.

February 27, 2026

Conversion optimization "Dat past niet bij ons merk." Hoe je CRO uitvoert zonder interne oorlog.

February 27, 2026

Conversion optimization "That's not on-brand." How to run CRO without starting an internal war.

February 26, 2026

Conversion optimization Your product page is doing two jobs. Optimize for the wrong one and conversion drops.

February 24, 2026

Conversion optimization CRO Isn’t Just UI Changes: It’s Customer Behavior, Data, and Iteration

February 5, 2026

CRM Polaroid’s weg naar self-serve CRM: weg van developer-heavy platforms

January 22, 2026

Polaroid’s Road to Self-Serve CRM: Escaping Dev-Heavy Platforms

January 22, 2026

When Cheaper Isn’t Cheaper: The Hidden TCO of Switching ESPs

January 22, 2026

Five Things to Never Skip Before Your Next ESP Migration

December 1, 2025

CRM How to choose a CRM platform that fits your team (not just your budget)

December 1, 2025

Starting With Klaviyo Klaviyo migration: a safe step-by-step guide for Email and SMS

September 6, 2025

News Yotpo Email and SMS Shutdown, Migrate to Klaviyo, Free Support

August 7, 2025

Data & Analytics Discover which channel is most effective for your customers in Klaviyo.

July 17, 2025

Klaviyo Klaviyo names Omar Lovert as first-ever "Klaviyo Legend"

June 25, 2025

Data & Analytics Failure to Launch: Why your audience isn't buying and how to fix it

April 3, 2025

Polaris Growth becomes Klaviyo Elite Partner: #1 Klaviyo Expert in the Netherlands and EU

November 1, 2024

Klaviyo New Klaviyo attribution models and tracking explained

Klaviyo How to enable Klaviyo onsite tracking for Shopify

December 9, 2024

Klaviyo integrations Klaviyo Legacy API v1/v2 Retirement Warning

May 15, 2024

Advanced Personalization in Email Marketing (show/hide logic)

Starting With Klaviyo Getting Started with Klaviyo: Your complete guide to success in E-commerce Email Marketing

Data & Analytics RFM & RFM Segmentation

E-commerce Strategy What is an ideal customer profile (ICP)?

March 8, 2024

Klaviyo What is Customer Lifetime Value?

March 11, 2024

E-commerce Strategy Email Marketing in 2025: Everything You Need to Know

Klaviyo Create Unique Customer Moments with Zero-Party Data

February 9, 2024

Customer Value (CLV) optimization What is Customer Lifetime Value (CLV) optimization and what can you do with it?

July 18, 2024

Interviews Rich Gardner from Klaviyo about gaining advantage over competitors and e-commerce growth in the future.

How to Set Up an Opt-In Rule in Trengo

Klaviyo integrations The Three Key Metrics from PrestaShop to Klaviyo

January 19, 2024

Klaviyo integrations How do you integrate Trengo with Klaviyo? A step-by-step guide

May 8, 2024

Klaviyo Google + Yahoo's new sending requirements: Get ready without changing your marketing strategy

December 7, 2023

Conversion optimization What is customer value optimization?

November 23, 2023

Klaviyo 10 Tips for Better Email Subject Lines

Klaviyo 10 Klaviyo flows you should be using

E-commerce Strategy 5 Obstacles That Hinder Growth

February 2, 2022

Klaviyo 7 Secrets for Effective Subject Lines

Conversion optimization A simple way to detect rage clicks with Hotjar

Conversion optimization A simple way to tag and view your A/B test variations in Hotjar

E-commerce Strategy Increase the AOV of an online store

August 5, 2021

E-commerce Strategy Do’s and don’ts to make your webshop known by using PR

Klaviyo integrations Email Segmentation for your Shopify Store

Klaviyo Additional Revenue with Cart Abandonment Emails

Conversion optimization Conversion Optimization FAQ

Data & Analytics Filter your own IP traffic in Google Analytics

E-commerce Strategy The formula for e-commerce revenue growth

June 1, 2022

E-commerce Strategy The secret weapons of revenue growth: frequency, average order value (AOV), and conversion.

Klaviyo Encourage Repeat Purchases in Shopify

Klaviyo The best alternative for mailchimp in 2025

December 1, 2022

Conversion optimization The Importance of Conversion Optimization

Klaviyo How do you create an Add to Cart event in Klaviyo for Shopify?

Interviews Interview with Bob Rockland from Shopify Agency CODE

Interviews Interview with Martijn Wijsmuller from e-commerce agency Ask Phill

Interviews Interview with Founder Jo-Ann from Cycle Care

Interviews Interview Niek Koedam from Nolson

Interviews Interview Quinten Muller from Returnista

Interviews Interview Willy van Knippenberg from Novus Fumus

Klaviyo integrations Klaviyo vs. Mailchimp - Which Tool Beats the Rest?

January 1, 2025

NightMonkey and Polaris Growth join forces

Klaviyo Increase Online Store Retention

Klaviyo Scale your business and retain customers using loyalty

Data & Analytics 4 Security Tips for Your Online Store

Klaviyo flows The 3 must-have email automations for Shopify

E-commerce Strategy Double your revenue with the visitors you already have!

June 1, 2021

Conversion optimization Increase Your Online Store's Conversion

E-commerce Strategy Understanding Customer Lifetime Value: What it means for your business in 2025

November 12, 2023

Klaviyo What is Klaviyo and Why is it a Good Fit for E-commerce?

December 4, 2020

Starting With Klaviyo What is marketing automation?

Klaviyo flows Klaviyo Welcome flow

Klaviyo A/B testing in Klaviyo

Starting With Klaviyo Getting Started with Klaviyo Flows

Klaviyo flows Klaviyo Abandoned Cart flow

Starting With Klaviyo Fundamentals of Brand Design

Klaviyo integrations AND vs. OR Guide

Klaviyo flows Best Practices for Browse Abandonment Subject Lines

Klaviyo flows Sunset flow manual

Starting With Klaviyo Klaviyo data capabilities

Starting With Klaviyo Basic principles of Klaviyo

Starting With Klaviyo A Guide to Creating Klaviyo Segments

Klaviyo Resending Emails in Klaviyo

Starting With Klaviyo Klaviyo e-mail design

Klaviyo integrations Useful Integrations for Klaviyo

Starting With Klaviyo Guide for Your First Emails in Klaviyo

Starting With Klaviyo Guide to the Klaviyo Setup Wizard

Klaviyo integrations Creating Coupons in WooCommerce

Starting With Klaviyo Creating Signup Forms in Klaviyo

Klaviyo flows Klaviyo Back-in-Stock Flow Installation

Klaviyo integrations Klaviyo API Integration

Klaviyo integrations Typeform x Klaviyo integration

Klaviyo integrations Klaviyo x WooCommerce integration

Starting With Klaviyo Creating an Email Marketing Persona

Klaviyo integrations Automatic Shopify discount codes in Klaviyo.

Klaviyo integrations Lightspeed x Klaviyo integration

Klaviyo integrations Shopify x Klaviyo integration

May 7, 2024

Starting With Klaviyo Glossary of Terms Klaviyo

Starting With Klaviyo Successful migration from Mailchimp to Klaviyo

November 20, 2023

Klaviyo flows Post Purchase flow Klaviyo manual

November 20, 2023

Klaviyo flows Winback Flow Klaviyo manual

November 20, 2023

Klaviyo integrations Unique Klaviyo Coupon Codes for Shopify

November 20, 2023

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