%20(1).png){kind=logo}
Unfortunately, a sold out product sometimes occurs. Not knowing when it will be online again and then missing out is an unpleasant experience for the customer. A Back in Stock Flow helps prevent this.
When one of your products sells out unexpectedly, your customers are understandably disappointed. But how do you ensure that these customers come back to buy once the item has been restocked?
To resolve this situation, you'll want to gather information from interested buyers and contact them when inventory is replenished. Customers can then still complete their purchase. Klaviyo has simplified this process.
Klaviyo announced a new feature a few years ago. It's the Back in Stock feature for Shopify that allows customers to instantly sign up for notifications from your website when they're interested in an item that's sold out.
The power of Klaviyo Flows takes care of the rest. When an item's inventory is updated, Klaviyo automatically sends a personalized email to subscribed shoppers to let them know. This gives buyers the opportunity to shop the product on time and you get the chance to win that sale. There's no need to change anything in your process - Klaviyo automatically detects changes to your Shopify inventory to trigger email shipments. All you have to do is add this feature to your Shopify store, configure a flow to handle these notifications, sit back, and relax.
The Back in Stock flow ensures that interested shoppers who unfortunately misunderstand come back to you. It provides a lot of ease of use. Because a customer can subscribe to receive a notification when the product is back in stock, the customer no longer has to return to the website every day to see if the product is back in stock. Open rates for Back in Stock messages are over 50%. This email flow sends personalized messages directly to the people who are most interested in a specific product and makes it easy to achieve sales. So this flow is definitely worthwhile.
For the Klaviyo Back in Stock code to work, the Add to Cart button or Add to Cart form must be present on the product page. Some Shopify themes can remove the Add to Cart button when there is no inventory. In this case, if there is no inventory, make sure that your Shopify theme shows a Sold Out button. This ensures that the Klaviyo code works. To make this workable, you need a trigger. The trigger in the button that appears when an item is sold out. This button has a standard text but you can change it in the code snippet on the website itself. Do you need help with this? Polaris Growth is happy to help you out. Contact us using the contact form below.
The Back in Stock Flow is one of the most successful flows. All the preliminary work has been done and you can target people very precisely, so that the conversion and RPR are very high. Writing the content and messages is also not complicated and therefore easy to implement. However, there are some pitfalls around the installation and code. Download our white paper for more information or contact us if you can't figure it out.
More than 20% sales growth from Klaviyo
Raise AOV
Klaviyo Retention
Klaviyo Acquisition
Quick Scan Conversion
A/B online store testing
Conversion Research
Polaris Growth is a CLV e-commerce agency. We support ambitious online stores with: Klaviyo, conversion optimization, data & analytics and ecommerce strategy.
