De Uitdaging

GrubTerra aimed to grow but were hindered by their website's performance. Since A/B testing was not yet an option, Polaris Growth focused on extensive qualitative and quantitative research. Based on this, we recommended detailed UX improvements to optimize their site.

In our case study on GrubTerra, we began with a heuristic analysis of the website on both desktop and mobile platforms, assessing how effectively it presented key information and engaged users. This involved identifying potential conversion barriers and evaluating the strategic placement of content.

We then analyzed user interactions through Google Analytics, focusing on funnel analysis to identify where potential customers dropped off. This analysis was supplemented with heatmaps and scrollmaps, providing visual insights into user behaviors and preferences on the site.

To ensure our findings were well-rounded, we also conducted user surveys, gathering direct feedback to inform our recommendations. By integrating these diverse data sources, we developed targeted changes aimed at enhancing user experience and increasing conversion rates on GrubTerra's website.

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