De Uitdaging

In the first year, our main focus was finding product-market fit. For example, we visited trade shows to learn what flavors people liked. We also placed samples at hundreds of hair salons, since one of our products is particularly beneficial for hair health. That strategy worked well in two ways: it helped build greater trust in our brand and it also boosted sales.

Our collaboration with Polaris Growth stemmed from our goal to improve conversion rates. At the same time, we didn’t have the internal capacity to do a deep dive into our customer data. We were also still using Mailchimp, but it wasn’t meeting our needs — so we decided to switch to Klaviyo. We brought Polaris Growth on board to handle the migration from Mailchimp to Klaviyo, set up Klaviyo properly, build our flows, and optimize our website for conversion.

We started working together in November, with the initial focus on migrating from Mailchimp to Klaviyo and setting up a number of essential flows. The team began by redeveloping the welcome flow, followed by rebuilding and implementing several other flows. Ewoud (Partner at Polaris) also supported us strategically throughout the process.

For us, Polaris Growth essentially functions as an interim team member — someone who helps set things up properly until we’re ready to take over and manage it ourselves.

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