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Increasing your email list is crucial for growing your business, and various forms of sign-up forms are essential for this.
A pop-up is a window that appears when a potential customer (visitor) is browsing your website. There are many different forms of pop-ups and various times to show pop-ups, but they are all meant to get the visitor's attention and get them across a message. Of the various subscription or sign-up forms, pop-ups are the most effective for converting visitors to email subscribers. So, do you have a lot of traffic on your website and want to bring in more of these people as leads? Then read on, a pop-up is all you need!
Pop-ups are at the start of a well-running marketing automation and growth machine for your company because each new email (or text) subscriber allows you to communicate directly with a potential lead. That's why, at Polaris Growth, we say:”The first conversion should be the conversion to email instead of purchase”.
From a study by Sumo, it appears that the conversion rate of pop-ups is on average around 3.1% and can even reach 9.3%! We've even achieved 20+% conversion for customers. These high conversion rates can be explained by:
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“Pop-ups are annoying and cause unnecessary distractions.“
We hear this regularly and indeed with all the current screens that you have to click away these days, it is important to keep a good balance.
But does “annoying” mean ineffective and therefore unusable for your website? Absolutely not! The pop-up remains an essential tool for getting your message across, generating leads and new subscribers.
There's often a fine line between annoying your website visitors and missing out on valuable leads. How to approach a customer at the right time and in the right way is a matter of finding the right balance. The most important thing about the popup is often the “incentive” you offer. Why should a visitor sign up for a newsletter? The more interesting the incentive, the better the conversions. To do this, put yourself in the shoes of a visitor and consider what is interesting. A number of ideas here include discounts, extra (loyalty) points, a bonus or gift with an order, but white papers or downloads (content) can also provide added value.
You can also find the right balance by letting pop-ups only appear on some parts of your website, or by only showing pop-ups based on where a visitor comes from, for example. Let's say you have a clothing store that advertises t-shirts via Facebook. After the visitor has clicked through your website, you can approach them with a pop-up that is almost the same as the Facebook ad.
The strength of the Klaviyo pop-ups lies in being able to use the segmentation of your customers and subscribers to show them or not. In other words, you can show pop-ups in a very targeted way based on a subscriber's behavior or characteristics.
Pop-ups are a must-have for your website! Besides the fact that they easily collect extra lead information for you, it also brings in a lot of extra money due to the high conversion rate. If you properly compose and differentiate your pop-ups based on different visitors, the pop-ups can provide up to 9.3% conversion! So you should definitely not miss this opportunity.
More than 20% sales growth from Klaviyo
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Polaris Growth is a CLV e-commerce agency. We support ambitious online stores with: Klaviyo, conversion optimization, data & analytics and ecommerce strategy.
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