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Case study
Soft Revolt
Over het merk
Soft Revolt
Soft Revolt
The name says it all: Soft Revolt is sparking a gentle revolution. A revolution that helps women feel confident and comfortable at the same time. Of course, there have already been several movements in this space—think of the shift from restrictive corsets to relaxed t-shirts, and from skirts to jeans and other more comfortable clothing. But underneath it all, the uncomfortable bra still remains. “Why?” wondered Kim Bakker of Soft Revolt. Soft Revolt wants to free women from all discomfort—because you no longer have to choose between support and comfort. Yes, even if you wear a larger cup size.
At Soft Revolt, we’re doing this with our revolutionary, wireless, 3D-knitted bra. We’re the first in the world to have accomplished this. The soft revolution is our guiding principle—softness is found both in our product and in our message. We also want to encourage women to be softer with themselves, to feel comfortable and confident—including their curves or lack thereof—with a bra that highlights the natural silhouette of every body. Our motto: you are always beautiful, exactly as you are. Let the Soft Revolution begin!
Soft Revolt quickly caught the attention of the press, giving us the opportunity to share our story. This motivated us to explore new forms of communication that could help us reach and inspire as many women as possible. That’s when we found our solution in email marketing.
De Uitdaging
We’re always looking to partner with specialists we can trust—people who challenge us in areas where they clearly have more expertise than we do. During our search for an organization with a proven track record, we kept hearing positive recommendations from experienced e-commerce entrepreneurs, which eventually led us to Polaris Growth. From the very first meeting, there was an instant connection—and that’s how this great collaboration began!
In close collaboration with Soft Revolt, Polaris Growth developed a sustainable automation flow designed to inform and motivate customers—without relying on discounts. Instead, the focus is on delivering real value to the customer. Combined with a strong list growth strategy, this creates a solid foundation that supports long-term customer value growth.
Resultaten volgens onze klant
Polaris has been a great partner for us—quick to act and incredibly knowledgeable when it comes to Klaviyo, conversion, and e-commerce. The collaboration runs smoothly, and everything moves at lightning speed. Together, we’re able to build rapidly, and that’s truly inspiring.
CONTACT
Contact Polaris Growth
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