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Case study
RiZZ
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Over het merk
RiZZ
The Dutch family-owned company RiZZ(Design), established in Nijkerk for over 80 years, has sales points across Europe and is renowned for its luxurious and sustainable products.
Their collection, featuring high-quality doormats and brooms, is largely handcrafted by skilled artisans, ensuring exceptional craftsmanship.
With their signature Dutch Design, RiZZ products guarantee not only durability but also outstanding quality, making them a stylish addition to any home or terrace, both indoors and outdoors.
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De Uitdaging
Before RiZZ partnered with Polaris Growth, there was no real email marketing strategy in place. Occasionally, standalone emails were sent, but without a clear plan or structured approach.
RiZZ realized something crucial was missing: when customers added products to their cart but didn’t complete the purchase, there was no follow-up. This insight came from personal experience, and it soon became evident that many more customers were likely dropping off without a reminder.
Additionally, the customer decision-making process was too slow—some customers took a month to make a purchase after showing interest. This needed to change.
Recognizing that valuable opportunities were being missed to re-engage customers and increase revenue, RiZZ knew it was time for a shift. Through word of mouth, Omar was introduced, leading to the involvement of Polaris Growth. Their expertise helped RiZZ build a structured and effective email marketing strategy, enabling the brand to better engage customers and boost conversions.
At RiZZ, in collaboration with Polaris Growth, we have developed a brand-new email flow designed to re-engage potential customers who abandoned their purchase midway. This flow enables us to send effective reminders, encouraging them to complete their order.
Additionally, we offer customers the opportunity to subscribe to our newsletter, keeping them informed about new products and exclusive offers.
To further refine this process, we have implemented data collection, providing valuable insights into customer behavior. As an extra incentive, customers who subscribe to the newsletter receive a special gift, encouraging sign-ups.
These strategies have not only boosted conversion rates but also strengthened customer relationships, bringing us even closer to our customers.
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Resultaten volgens onze klant
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"Since the summer, the measures we have implemented with Polaris Growth have led to a significant improvement in our operations. Not only have our order processes become more streamlined, but our email campaigns have also been optimized. These changes quickly yielded results—August and September weren’t just busy months; they became our best months ever!"
Mathijs from RiZZ adds that, thanks to the new email marketing strategy, conversion rates have doubled. Additionally, the decision-making period for some customers has shortened from months to weeks, or even days—"exactly the result we were hoping for."
"The collaboration with Polaris was truly outstanding. The interaction with Marjolein and Omar gave us great confidence in the process. Their expertise and dedication allowed us to focus entirely on achieving our goals. We’re excited about the opportunities ahead and want to maximize this partnership, especially when budget allows. With the right investments, we are confident that we can achieve even greater success." – Leonieke
CONTACT
Contact Polaris Growth
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