Creating Coupons in WooCommerce
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Overview
Sending coupons (discount codes) in emails is a great way to encourage new sign-ups for customers who may be on the verge of making a purchase but need a little push, or for customers who may be at risk of disengaging. This article explains how to use WooCommerce coupon codes and how to add them to Klaviyo emails.
Creating a Coupon in WooCommerce
To start, you need to enable coupons in WooCommerce if they are not already activated. After logging into WooCommerce, go to WooCommerce > Settings > General and check the box to enable the use of coupons. Then, save your changes.
Next, go to WooCommerce > Coupons > Add Coupon to create a new coupon. Enter the information for the coupon code and a description for your own clarity.
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If you have any usage restrictions or limits, enter them in the corresponding tabs. Once the coupon is created in WooCommerce, you can use this static code as a text block in your emails. You can also add a border under the block styles tab to give the coupon a nice effect.
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Practical Tips
Here are a few things to consider when using static coupons:
- If you’re concerned about coupons spreading to too many customers, check the expiration date and use a new coupon periodically as needed.
- Klaviyo does not manage any metadata about your coupons, including the code, expiration date, discount amount, etc. All this information is managed in your WooCommerce store.
- If you offer a coupon for a specific product, include a link to that product so your customers can easily click from your email to make a purchase.