When one of your products unexpectedly sells out, your customers are understandably disappointed, and there's no guarantee they'll return to purchase when you finally restock that item. This could lead to a loss of both customer goodwill and revenue.

To address this, you want to gather information from interested buyers and notify them when you restock, so they can return and complete their purchase. Klaviyo has simplified this process for Shopify customers and for other platforms.

Back in Stock for Shopify

Klaviyo announced a new feature a few years ago. The Back in Stock feature for Shopify with which customers can directly sign up for notifications from your website when they are interested in an item that is out of stock.

The power of Klaviyo Flows takes care of the rest. When you update your inventory to bring an item back in stock, Klaviyo automatically sends an email to subscribed shoppers to notify them. This gives customers the opportunity to purchase what they want, and you have the chance to secure that sale. You don't need to change anything in your process — we automatically detect changes in your Shopify inventory to trigger email sends. All you need to do is add this feature to your Shopify store, configure a flow to handle these notifications, and then simply sit back and relax.

Just like your other Klaviyo flows, you can configure the message however you like. For example, consider using different templates, styles, or information for various types of products or product lines. You can add a discount code to encourage a quick response or promote the item alongside other popular products or new releases. It’s also worth testing multiple reminders when the product comes back in stock, spread over a few days. If your customers don’t respond to the first message, they get another chance, and you can filter them out of the series once they make a purchase.

Results of Back in Stock Flows

The early adopters have already seen amazing results. The Back In Stock flow generates the highest revenue per recipient among all their flows and has outperformed the revenue per recipient of the second-best flow by nearly 75%. Open rates for these messages are over 50%—almost double the results of the next best flow. They are sending targeted emails directly to the people most interested in a specific product, making it easier to close the sale.

The setup is simple: you can start capturing your customers' emails within minutes of enabling this feature. To set up Back In Stock flows for your store, check out this Help-document and follow the instructions to get it live within minutes.

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