De Uitdaging

Kuyichi is on the rise: “Every year, the team grows, and this allows us to make an even bigger impact in the world of fashion!” says Thomas Middag (online marketer at Kuyichi). “This is already a great result, but there's always room for improvement. That’s why I’m working hard with the marketing team to increase Kuyichi’s online visibility.” In addition to other online marketing efforts, Thomas and his colleagues saw a lot of potential in email marketing and, with this in mind, started creating email flows some time ago.

Soon, they realized that they didn’t have the right, specific knowledge to fully tap into its potential. The lack of time to gain this knowledge led them to decide to look for a suitable partner for a long-term collaboration. That’s when Polaris Growth came into the picture through a personal connection with Omar, the founder. “The connection was immediate, and because of the quick results and great collaboration, it became clear very quickly that we had found the partner we were looking for in Polaris Growth.”

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"After an extensive audit, Polaris developed a growth strategy that we started working on, allowing us to make and continue making an impact both in the short and long term. Polaris Growth built new flows and restructured and further optimized existing ones. As a result, both Kuyichi and our customers have experienced a better journey, and the results have improved. The focus was placed on not using discounts, ensuring that the emphasis was entirely on the value for the customer."