The best alternative for mailchimp in 2024

Once upon a time, Mailchimp was the first name that came to mind when you thought of newsletters. They grew rapidly in popularity thanks to their famous "forever free" plan. The tool was a breath of fresh air in the email marketing industry and, with its affordable pricing model and ease of use, became a big hit with small to medium-sized businesses, bloggers, online store owners, and other smaller users.

But with recent (and confusing) changes to their pricing model, combined with the shocking decision by Mailchimp to stop offering a direct integration with Shopify, more and more users are searching for alternatives to Mailchimp. To make matters worse, their pricing changes are less user-friendly, as they now charge businesses for non-subscribed users in your account. You shouldn’t have to pay for subscribers who are no longer receiving messages from you.

So if you are one of those users, or just want to know what other similar tools are available, read on to find out which Mailchimp alternative is right for you.
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Why Use Mailchimp?

Is there a reason to stay with Mailchimp? Despite the recent, far from ideal changes, it may not be the best move to leave Mailchimp if:

• You have a very small list (really small!):Mailchimp’s new pricing model imposes new limits on their free subscription. Your limit of 2,000 contacts now includes all contacts, including unsubscribed users and those who have not confirmed their subscription. If you know your total number of contacts will be less than 2,000, then Mailchimp's free plan is still quite decent.
• You don't need automation or detailed segmentation:While Mailchimp offers automation and segmentation, it’s not built for e-commerce. This is something you’ll notice when diving into customer lifetime value optimization or segmentation based on behavior.
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When Should You Look for a Mailchimp Alternative?

• You need (complex) automations:If you really want to get the most out of your email marketing campaigns, Mailchimp will prove limited in terms of marketing automation features. Their autoresponders are okay, but for campaigns based on user behavior, tagging, split tests, and advanced workflows, you may want to look elsewhere.

Better Automation Alternative: Klaviyo

• You want to manage multiple mailing lists:Because Mailchimp keeps each list isolated from each other, it limits flexibility, creativity, and precision for your complex campaigns. For example, if user X belongs to 2 of your mailing lists, this user will appear twice as a subscriber. There’s no good way to merge lists or create interdependencies.
• You need detailed reporting:Mailchimp offers reporting, but once you need to dive into segmentation, understand customer behavior, and optimize for customer lifetime value, reporting becomes a bottleneck.
• You want to use advanced segmentation:One of the challenges within Mailchimp is creating very detailed segments. Segments that you can then use to send newsletters, build the right automations, or show the right pop-ups.

Advanced: You Want to Trigger External Applications Using Webhooks

If you want to trigger external applications from an automation or flow, such as sending a WhatsApp or SMS, using webhooks is a solution. Mailchimp does not support this.
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Klaviyo

Klaviyo was once a major competitor of Mailchimp at the time of the split with Shopify. Meanwhile, Klaviyo has become a market leader for companies in the e-commerce sector. Klaviyo’s commitment to automation helps you go beyond the typical marketing initiative. Klaviyo helps you tune into your visitors, subscribers, and customers and use the signals they give you to create truly relevant, valuable messages. E-commerce stores that switch to Klaviyo see an average increase of 67x in ROI, a number that should speak for itself.
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Why Klaviyo?

Klaviyo has great features:

• Fully built for e-commerce
• Much better visibility on email performance (how many Euros it generates)
• Best-rated audience segmentation tools
• Simple integration with many e-commerce platforms such as: Shopify, Magento, BigCommerce, WooCommerce, PrestaShop, Wix, and many more
• Integrations with key external tools to further optimize the customer journey such as reviews, loyalty, shipping platforms, etc.
• Flows and automation are quick to set up and very effective
• Powerful behavior-based features & extensive segmentation
• Pop-ups that you can activate based on Klaviyo’s powerful segmentation features
• Connection with Facebook, Instagram, and Google Ads. No more manually updating lists and custom audiences
• Klaviyo also has a Mailchimp integration (which isn’t going away), giving access to previous Mailchimp lists without performing a full migration

In Klaviyo, a flow is an automated sequence triggered by a specific trigger and then includes one or more steps. They are designed to make it easy to build and maintain relationships with your subscribers and customers throughout their lifecycle.
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Klaviyo is the Mailchimp Alternative You're Looking For

Klaviyo makes it quick and easy to get the right marketing message to the right person at the right time, so you can sell more. Moreover, it integrates perfectly with Shopify - that’s why Shopify stores earn $85 for every dollar they spend on Klaviyo.
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Klaviyo vs Mailchimp

Are you curious about a complete comparison between Mailchimp and Klaviyo? Then check out this article where we go through all the differences in detail: Klaviyo vs Mailchimp: Which is Best for Your E-commerce Store?

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Do you have questions about what Klaviyo can do for you? Feel free to contact us, and we’d be happy to explain!