Klaviyo announces integration with Square to help businesses generate more sales.

Klaviyo has announced a platform integration with Square Online — Square's e-commerce platform that helps sellers run and grow their businesses more easily. Square Online integrates seamlessly with Square Point of Sale (POS), allowing brands with physical stores to unify their product information across in-store and online channels.

With this new integration, Square Online sellers can easily use Klaviyo as a powerful marketing solution that scales with them and delivers the level of personalization their customers expect—without requiring additional time and resources.
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Get a Complete View of Every Customer, Online and Offline

With Klaviyo’s one-click integration, you can quickly sync real-time and historical data from Square Online into Klaviyo, including event-level data, profile properties, and catalog information. And if you use Square POS, Klaviyo will also receive purchase data made at physical locations when a Square customer record exists.

This data is stored within an individual customer profile, along with additional insights synced from your entire tech stack. It provides a detailed view of each customer across online and offline channels. You can easily leverage every bit of customer insight to offer truly personalized experiences via your marketing channels—email, SMS, forms, and more.
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Increase Online and Offline Purchases with Robust Email and SMS Content Personalization and Time-Saving Automations

Once the Klaviyo-Square integration is set up, all your customer data is readily accessible and ready to power your marketing. Here are a few ways you can use Klaviyo and Square to elevate your marketing strategy:
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Drive More Purchases with Personalized Content and Product Recommendations

With Klaviyo’s easy-to-use segment builder, you can segment your audience based on any piece of customer data—online vs. in-store purchase behavior, browsing history, loyalty status, predicted customer value, customer location, and much more.

Design emails, SMS messages, and forms that represent your brand identity and target each group with relevant content that drives them to purchase. And with Klaviyo's product recommendation engine, you can include personalized product recommendations based on each customer’s previous browsing or purchase behavior.

For example, let’s say you started as a retailer but recently launched your e-commerce website and want to drive more online purchases. You can quickly create a segment of customers who have only made transactions in your physical store and have never visited your website. Reach out to them with an email campaign encouraging them to visit your website with a coupon offering 20% off their first online order.

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Save Time with Behavior-Triggered Automations

Set up automated flows that are triggered when a customer takes a specific action, allowing you to reach each customer with timely messages while focusing on other tasks. With Klaviyo’s Square Online integration, you have access to a wide range of popular e-commerce automations that Klaviyo has pre-built to make your life easier. These pre-built automations, including site abandonment, abandoned checkout, post-purchase confirmations, and many more, are designed to enhance customer satisfaction and drive repeat purchases. It’s simple to customize these pre-built flows or create your own flow based on your business’s needs.
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For example, let’s say you sell through both online and physical channels using Square Online and Square POS. Using one of Klaviyo's pre-built templates, you can set up a post-purchase flow with separate paths for customers who placed an order online or in-store. For customers who bought in-store, your post-purchase thank-you email asks them to review their visit to your store. For online buyers, your post-purchase email suggests complementary items to browse on your website.

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Improve Social and Paid Ad Conversions Using Klaviyo Segment Data

Advertising channels play a crucial role in growing your business and reaching new customers. However, with increasing privacy restrictions and rising competition, it's essential to be smart with your ad spending. With Klaviyo’s pre-built ad integrations, you can automatically sync your Klaviyo segment data with Google and Facebook Ads, allowing you to create accurate ad audiences. Use this audience data to retarget customers with relevant messages that align with your email and SMS channels, or to reach new audiences similar to your best customers.
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Benchmark Performance and Focus on What Works

As your business continues to grow, it’s important to focus on the tactics that drive actual sales with the limited time you have. With Klaviyo, there’s no more guessing how your marketing channels are performing. Pre-built reports and customizable dashboards provide you with clear insights into the revenue generated from each channel and tactic. You can also compare key performance indicators, like open rates and placed order rates, with similar businesses, allowing you to quickly identify growth opportunities.

These are just a few ways you can use Klaviyo’s Square integration to generate more revenue from your marketing strategy.
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Get started today. You’re just one click away.

As your business grows, your customers still expect consistent, personalized experiences across all channels. Klaviyo provides you with the data-driven marketing tools you need to keep every customer satisfied, so they keep coming back.
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Getting started with Klaviyo and Square is easier than ever.

Check out our step-by-step instructions to connect your Square Online store to Klaviyo and start maximizing your sales.

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