Zapier is an automation platform that connects various applications, enabling systems to "communicate" and execute tasks without human intervention. For example, when a new sales opportunity is added to a CRM, Zapier can be set up to automatically create a task in a project management tool or send a notification to a team chat.

This process operates through "Triggers" and "Actions"—a change in one application (the trigger) automatically results in an action in another application.

With thousands of integrations, including email services, spreadsheets, and CRM systems, Zapier offers exceptional versatility. Users can automate workflows without technical knowledge, saving time and reducing errors that often occur with manual data entry.

Zapier allows businesses to customize and optimize workflows, enabling teams to focus on more strategic tasks. Whether for simple or complex automation, it’s a powerful tool adaptable across industries and use cases.
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