De Uitdaging

At the time we started the collaboration with Polaris, Wildthings had 90% organic sales and occasionally used paid ads. There was space, time, and budget to experiment with ads on Facebook, Google, and online marketing in general. Our main challenge was that we didn't have the internal expertise to set this up ourselves. We wanted to professionalize our approach to the website and online marketing.

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Polaris set up Klaviyo for us, as we weren't sending automated emails apart from newsletters. Now, we have flows for various goals, properly set up and always running. Additionally, Polaris set up Google Ads, optimized SEO, and analyzed and improved the conversion rate. These improvements were made in the checkout process, but also in areas like photography and website adjustments that increased consumer trust.

I really appreciated the way of working; we were able to make changes at a fast pace. It's also great that you push the entrepreneur, because they're always busy with a thousand other things, so it's good to have the focus on such a project.

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