De Uitdaging

Before I started MKBShop, I had another company and this was fairly large. The challenge we always had there and now also have with MKBShop was that you want to set up email marketing and automation very well. It's important that the right people receive the right emails, in the right way, at the right time. You need to send enough emails, but you don't want to send the same emails to everyone. Personalization is important because you want to deliver the right message. I initially looked for a tool for that and then I came to Klaviyo. That met everything we wanted, including when it came to segmentation. I then went to LinkedIn and met Omar, whom I once had contact with about conversion optimization, which, by the way, we will also do with Polaris Growth later. Then I had contact, also with Ewoud, who is also a real Klaviyo specialist, and that immediately felt good.

What I liked about Polaris Growth was that the website shares a lot of content explaining how and what in this area and how to get started yourself. For me, that said something about how you think about yourself and that you want to share value and content with others, because you know and can add even more than just the basics. Setting up an account, for example, isn't that exciting, but it's very valuable to share that kind of content. You do that for free and that is not always the case. That really gave me the feeling that Polaris Growth knows what they're talking about. There are parties like Polaris Growth and they sell this kind of information, so I got the feeling: If they share this, they can probably do even more, otherwise you won't share it. I really liked that and that's why I immediately got the feeling that it would be good.

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We started working together about 2 months ago. It also involves quite a bit of preparatory work, such as updating databases, segmenting, etc. Polaris Growth started setting up our Klaviyo account, planning all marketing automation campaigns, developing all flows and review campaigns, so all the 'standard' stuff. It is important that this is set up properly right away. We started with a session and based on what came out, Polaris started writing the content. We are in regular contact about this and I give my input, but often it's just good.

In the coming period, our focus of the collaboration will be somewhat more on strategy. In our upcoming campaigns, we want to segment our database by industry and then show the correct and relevant information and products to those companies. In addition, we are now discussing long-term cooperation, how we are going to approach it strategically and are looking beyond emails and flows that we build, but also to the website, for example. As a result, we hope to get the most out of our campaigns.