Case study

Lofty Manner

From working with Mailcampaign to growing with Klaviyo

Over het merk

Lofty Manner

Lofty Manner, founded by Michael Vinke, is a fast-growing fashion brand based in Amsterdam that makes exclusivity accessible. Their in-house designers create unique, trendy, and comfortable pieces characterized by bold prints and vibrant colors. By avoiding unnecessary overproduction, they emphasize uniqueness and quality, making their garments truly stand out. With over 250 retail points across the Netherlands and Belgium, they inspire women to embrace their individuality and feel uniquely themselves.

De Uitdaging

Lofty Manner was looking for a partner with the right expertise—someone who could think along with them, challenge their ideas, and help build effective email campaigns while optimizing customer engagement. They had previously used Mailcampaign but were seeking a partner to assist in creating logical flows and improving their newsletters. Additionally, they wanted to establish a sustainable system that allowed seamless collaboration between all parties. Polaris was chosen as the partner to transfer their expertise to Lofty Manner’s internal team, helping them achieve the desired results.

Polaris proactively supported us, resulting in a click-through rate of over 5.98%. As a challenging partner who takes us to new heights, we definitely recommend Polaris.

Thanks to the collaboration with Polaris Growth, Lofty Manner not only successfully optimized their email marketing and customer engagement, but also found a partnership that truly met their expectations. Polaris Growth proved to be a reliable and proactive partner—always easy to reach and committed to following through on agreements. In addition to delivering the agreed-upon services, Polaris Growth also provided extra support whenever needed. Together, they built advanced email campaigns and established a consistent look and feel that perfectly aligns with the brand identity and continuously inspires their customers.

Resultaten volgens onze klant

"When I look at our average open rate now, Klaviyo rates our performance as 'excellent' compared to our peers. The average open rate is over 48% with a click rate above 6%. In terms of revenue, both the newsletters and flows play an important role. Our subscriber rate continues to grow steadily, and fortunately, the unsubscribe rate remains low. We’re continuing to grow."

CONTACT

Contact Polaris Growth

Omar Lovert
Send me an emailCall us: 020 244 31 81
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