De Uitdaging

As JUIZS grew, founder Sylvia van Alphen encountered growing pains. Sylvia mentions that after outsourcing production, email marketing became the next area of focus. "We were sending newsletters via MailChimp and had built up a fairly large customer base organically."

However, MailChimp did not meet their needs. Sylvia explains that JUIZS wants more customer engagement. "We want people to integrate JUIZS and detoxing into their lives." The MailChimp platform did not provide the tools to do this effectively. Therefore, she enlisted the help of Polaris Growth.

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Polaris Growth advised JUIZS to switch from MailChimp to Klaviyo as their email automation tool. Sylvia was first able to ask her questions in an introductory meeting, which she found very helpful: "JUIZS is still a start-up, and we don't have infinite budgets. Polaris Growth understands this and really looks at what the best strategic option is."

After the intake and strategic discussions, Polaris Growth began working on building email flows. Several flows were set up to create customer engagement. In two-week sprints, Polaris Growth worked on the flows for JUIZS. "The sprints in the execution are really great," says Sylvia. "We can quickly collaborate with Polaris Growth, and you can tell they truly know what they're doing."

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