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Case study
JOONE Paris
Over het merk
JOONE Paris
JOONE Paris creates safe and fully traceable care products for babies and mothers, such as diapers, onesies, baby wipes, and cleansing gels. The idea for JOONE Paris was born out of conversations between founder Carole and parents of young children. She discovered that there was often uncertainty surrounding baby products, as there was hardly any information available about their ingredients.
Carole understood that parents want to know exactly what goes into the products they use for their children. That’s why JOONE Paris now operates with transparency as a core value. It is the very first French brand to be 100% transparent about its products. From ingredients to costs—everything is visible to the customer.
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De Uitdaging
Nicolas van Dijk, country launcher at JOONE Paris, explains that in 2020, funds became available for a European expansion. As a result, JOONE Paris began preparing to launch the brand in the Benelux, the United Kingdom, and Germany.
Nicolas points out that customer interaction at JOONE Paris happens entirely online—and primarily through email. And the more you grow, the more interactions there are. That’s why automating these interactions became a key priority. Nicolas shares: “We quickly realized we needed someone with expertise to take our email automations to the next level—fast.”
Polaris Growth reviewed and enhanced JOONE Paris’s existing flows. In addition, they expanded the funnel with new flows and helped grow the customer base by implementing a pop-up. All flows are now aligned and work together seamlessly.
Nicolas: “Polaris Growth asked the right questions from the start about JOONE Paris’s tone of voice and brand identity. This made the execution smooth and efficient.”
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Resultaten volgens onze klant
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JOONE Paris is pleased with the initial results and the collaboration. According to Nicolas, Polaris Growth has especially brought a sense of clarity and calm. “The flows are well-structured, particularly in terms of set-up and organization. And looking at the conversion rates, everything has been properly configured.”
Nicolas is confident that the flows still under construction will perform well once they go live. That’s why JOONE Paris is happy to continue the partnership with Polaris Growth.
CONTACT
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