De Uitdaging

My first challenge was clearly explaining the product and how the repelling odor works. It’s a new product—or even a new product category—and we need to share quite a bit of information to explain what the Invi Bracelet does and the impact it can have.

Invi’s mission is to raise as much awareness as possible about ways to combat sexual violence. We’re addressing a sensitive topic for many people, which makes it challenging to use traditional marketing channels.

A common challenge for all entrepreneurs is achieving a good ROAS on marketing spend. If you invest heavily in advertising on Google and Facebook but your webshop’s conversion isn’t optimized, you’re essentially wasting money. The Klaviyo setup from Polaris Growth definitely helps improve this, allowing you to get more results and conversions from your marketing efforts.

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Polaris Growth set up Klaviyo for Invi.

We shared my personal story (from founder Roel van der Kamp) within the Klaviyo flows. People respond to this email and experience it as one-on-one attention. This allows me to personally continue the conversation. It’s an effective way to build a customer relationship. Marketing automation is a great way to tell your story and build a system around it. Conversion is a natural outcome of that.

We need to explain and share a lot of information, and Klaviyo email campaigns are perfectly suited for that. I see the emails as different “chapters,” allowing you to tell your company’s story and explain your product in digestible parts. Consumers don’t get a flood of information all at once—it’s broken down into smaller, more manageable pieces, making it much easier to absorb.

Klaviyo provides clear analytics and insight into your campaigns—much better than, for example, Mailchimp. You can see how people engage with the content you create, which helps sharpen your messaging. Of course, it takes time, but it’s data-driven and brings clarity. It’s no longer based on gut feeling. It’s also great that Klaviyo shows you exactly how much revenue is generated per specific piece of content (or touchpoint).

Sharing goes beyond just selling through the webshop. It’s also a great way to build a deeper relationship with your customers and community.

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