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Case study
Invi Bracelet
Over het merk
Invi Bracelet
Invi is building a safer world without sexual violence. We sell a non-violent safety bracelet. The bracelet releases a foul repellent smell when the bracelet is activated.
Primarily, the bracelet offers a sense of security when it comes to going out. From running alone at night or traveling to a country where you don't feel 100% safe.
De Uitdaging
My first challenge was to explain the product and the effect of the repellent scent properly. It's a new product (or even product category) and we should share some information to explain what the Invi Bracelet does and what the impact is.
Invi's mission is to create as much awareness as possible about ways to combat sexual violence. We are discussing a difficult topic for many people. This makes it difficult to use the traditional marketing channels.
A general challenge for all entrepreneurs is ROAS's marketing budget. If you advertise a lot via Google and Facebook and the conversion of your online store is not optimal, you are actually throwing money away. Polaris Growth's Klaviyo setup certainly helps to improve that, so you get more results and conversions from your marketing spend.
Polaris Growth has set up Klaviyo for Invi.
We shared my personal story (from founder Roel van der Kamp) in the Klaviyo flows. People respond to this email and experience it as one-on-one attention. So I can continue the conversation myself. It is an effective way to develop a customer relationship. Marketing automation is a great way to tell a story and build a machine out of it. Conversion is the result of this.
We have to explain a lot and share information, and the Klaviyo email campaigns are ideal for that. I see the emails as different “chapters”, so you can share your company's story and product information in parts. Consumers don't get all the information at the same time, but are broken down into smaller parts, so that the information is much easier to consume.
Klaviyo provides clear, analytics insight into your campaigns. Much better than Mailchimp, for example. You can see what people do with the content you create. This is how you can sharpen your content. Of course, that takes time, but it is data-driven and that provides sharpness. It's not based on gut feeling anymore. It's also cool that Klaviyo shows how much revenue is generated per specific piece of content (or touch moment)
Sharing goes beyond just selling in the online store. It's also a great way to build deeper relationships with your customer and community.
Resultaten volgens onze klant
In terms of turnover, the set-up of Polaris Growth delivered what we wanted to achieve. The Klaviyo installation that Polaris Growth has built provides 20% of the turnover.
In addition, one of our most important ambitions has been further achieved, namely spreading good knowledge and awareness about sexual violence. A new channel has been added to our social media channels.
I would recommend that any entrepreneur with a good story and who more people should know about work with Polaris Growth. In no time, I saw that you can build a better relationship with your (potential) customers with marketing automation, which has resulted in 20% extra turnover. I tell business friends that they should also work with Polaris Growth, because life becomes a lot easier when Polaris helps you use tools like Klaviyo.
If you advertise a lot via Google and Facebook and the conversion of your online store is not optimal, you are actually throwing money away. Polaris Growth's Klaviyo setup certainly helps to improve that, so you get more results and conversions from your marketing spend.
My next step is to do more with content and traffic, so that the flows are better filled with new customers. The Klaviyo flows that are live reinforce all the activities I am currently carrying out to send more traffic to the online store via social platforms.
CONTACT
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Call us: 020 244 31 81
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