De Uitdaging

Reinier van Rumpt, co-owner of Bedankjes.nl, shared that their checkout process was in need of an update. The conversion rate—meaning the percentage of website visitors who actually made a purchase—had room for improvement. But how to approach it? Switching to a different website platform was also on their wishlist, but the question remained: which platform would be the best fit?

Additionally, Bedankjes.nl serves a very broad customer base, where one client may desire more touchpoints than another. So how do you create the optimal customer journey for different types of customers? With these questions in mind, Bedankjes.nl turned to Polaris Growth for help.

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Polaris Growth optimized the Bedankjes.nl website by quickly identifying and implementing effective solutions. Improvements made to the checkout process resulted in a noticeable increase in the site's conversion rate. But the collaboration didn’t stop there. In a later phase, Polaris Growth also supported Bedankjes.nl with the transition to Shopify.

Reinier explains that the ultimate customer experience was achieved by creating distinct email flows for different product categories. “Polaris set up various email sequences and made clear distinctions between different types of customers through segmentation,” he says.

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